Paid Search Growth for Healthcare Staffing
Pay-Per-Click (PPC) Advertising
Case Details
Pay-Per-Click (PPC) Advertising
Business Case
Project Objective
To scale high-quality lead generation through Google Ads (PPC) while improving data
accuracy, attribution, and engagement tracking using Adobe Analytics (Omniture) all
within a $20,000 monthly ad budget.
Project Overview
Create a sustainable, data-driven paid media engine that consistently delivers qualified physician and healthcare organization leads while maintaining cost efficiency
Increase high-quality lead volume through optimized PPC campaigns, improve performance tracking with Adobe Analytics, and support long-term organic growth alongside paid acquisition.
The campaign delivered a significant increase in lead volume and user engagement, supported by clear attribution between paid and organic performance. Omniture tracking provided deeper conversion insights, smarter optimization decisions and resulting in improved ROI from Google Ads spend.
Client Review
Avadhesh is very knowledgeable with PPC and search engine optimization. He was an asset in generating organic traffic for JacksonCoker.com. His additional work with our Omniture tracking system was much appreciated.
Our Framework
Monthly Ad Spend &Lead Growth
Month-over-Month Growth
Total Investment (6 Months): $120,000
| Month | Ad Spend ($) | Leads Generated | MoM Growth (%) |
|---|---|---|---|
| Month 1 | 20,000 | 210 | |
| Month 2 | 20,000 | 245 | +16.7% |
| Month 3 | 20,000 | 290 | +18.4% |
| Month 4 | 20,000 | 335 | +15.5% |
| Month 5 | 20,000 | 380 | +13.4% |
| Month 6 | 20,000 | 420 | +10.5% |
User Metrics
| Metric | Month 1 | Month 6 | Growth |
|---|---|---|---|
| Month 1 | 8,200 | 14,500 | +77% |
| Month 2 | 5,900 | 10,200 | +72% |
| Month 3 | 1:45 min | 3:10 min | +81% |
| Month 4 | 210 | 420 | +100% |
Lead Growth
Users Growth
Tools Used
Conclusion
The collaboration demonstrated how a well-structured PPC strategy, combined with advanced analytics implementation, can drive consistent and scalable lead growth within a specialized recruitment and staffing environment.
By aligning paid media execution, accurate data tracking, and conversion optimization, the project delivered measurable performance gains, actionable insights, and long-term marketing value.